A society that is increasingly recognizing brands and material worth as the status of a person, guess we need to bring in a new era where people are recognized for their individual worth.
Today’s society thrives on brands. People find an identity for themselves if they possess a branded accessory. Probably it gives an assurance they otherwise lack as individuals. What if we work developing Gandhism as a brand to make a person feel reassured and positive about oneself?
In this society dominated by brands, why not we create a Gandhi brand? If Munnabhai could create Gandhigiri as a cult and convince many people that it works why not create Brand Gandhi?
I am sure the society would greatly benefit from Brand Gandhi rather than those fancy brands we see in malls and hoardings. A brand that inspires a new life in the society!
To have a Brand Gandhi personality is like a person who is perfectly balanced, thoughtful, positively truthful! May be all MNCs and PSUs can consider Brand Gandhi as a necessary qualification to appoint a candidate. He/she may be adorned with the best brands of the world and equipped with top qualifications, but if he/she is not Brand Gandhi as a person-they should be considered as unworthy candidates.
If we could race with each other on building our brand worth with fancy accessories, I guess we can start a race to be the best as individuals too. Many give up the race because they think that it is a difficult task. To be Brand Gandhi all one has to do is imbibe 3 simple qualities and live them sincerely. Since it is a race with oneself-it could probably be won more easily.
What makes a person Brand Gandhi ? For a starter ‘Ramraj- Self-rule’! We all have a conscience and we know what is right, yet we do wrong. We do right when we fear reprisal. The first priority is to make ourselves into self-regulators. Imagine working or studying even before the boss or the teacher checks us, following traffic rules even if there is no policeman, keeping public places and neighbourhood clean before someone yells at us- respecting others’ privacy -pure Ramraj!
Truth - Gandhiji’s favourite maxim. May be if we interpret it as all such positive communications that enhance progressive interactions between people-it could make a truthful word worthy of being said. Instead of calling someone ‘useless’ may be telling him how he can make himself useful is truth. Most of the gossip and ill-will can be prevented if everyone resorts to truthful interactions.
Consistency in what we think, say and do is like living a congruent life. Usually there is a mis-match between our thoughts and actions. We allow our good intentions to be submerged by frivolous things. If we consciously develop cohesion between our thoughts and actions, our life becomes a congruent whole as Gandhiji’s – and here we are –the Brand Gandhi personality! We can be our own inspiration and our life is our message.
“My life is an indivisible whole, and all my activities run into one another..My life is my message”
“What Gandhiji thinks,what he feels, what he says and what he does are all the same. He was not only congruent with the principles he stood for. Not only did he have roots, he had a taproot, that plunged deep into the reservoir of timeless principles that govern life.”