Sunday, October 4, 2009

Brand Gandhi for a Better Society

A society that is increasingly recognizing brands and material worth as the status of a person, guess we need to bring in a new era where people are recognized for their individual worth.

Today’s society thrives on brands. People find an identity for themselves if they possess a branded accessory. Probably it gives an assurance they otherwise lack as individuals. What if we work developing Gandhism as a brand to make a person feel reassured and positive about oneself?
In this society dominated by brands, why not we create a Gandhi brand? If Munnabhai could create Gandhigiri as a cult and convince many people that it works why not create Brand Gandhi?

I am sure the society would greatly benefit from Brand Gandhi rather than those fancy brands we see in malls and hoardings. A brand that inspires a new life in the society!

To have a Brand Gandhi personality is like a person who is perfectly balanced, thoughtful, positively truthful! May be all MNCs and PSUs can consider Brand Gandhi as a necessary qualification to appoint a candidate. He/she may be adorned with the best brands of the world and equipped with top qualifications, but if he/she is not Brand Gandhi as a person-they should be considered as unworthy candidates.

If we could race with each other on building our brand worth with fancy accessories, I guess we can start a race to be the best as individuals too. Many give up the race because they think that it is a difficult task. To be Brand Gandhi all one has to do is imbibe 3 simple qualities and live them sincerely. Since it is a race with oneself-it could probably be won more easily.

What makes a person Brand Gandhi ? For a starter ‘Ramraj- Self-rule’! We all have a conscience and we know what is right, yet we do wrong. We do right when we fear reprisal. The first priority is to make ourselves into self-regulators. Imagine working or studying even before the boss or the teacher checks us, following traffic rules even if there is no policeman, keeping public places and neighbourhood clean before someone yells at us- respecting others’ privacy -pure Ramraj!

Truth - Gandhiji’s favourite maxim. May be if we interpret it as all such positive communications that enhance progressive interactions between people-it could make a truthful word worthy of being said. Instead of calling someone ‘useless’ may be telling him how he can make himself useful is truth. Most of the gossip and ill-will can be prevented if everyone resorts to truthful interactions.

Consistency in what we think, say and do is like living a congruent life. Usually there is a mis-match between our thoughts and actions. We allow our good intentions to be submerged by frivolous things. If we consciously develop cohesion between our thoughts and actions, our life becomes a congruent whole as Gandhiji’s – and here we are –the Brand Gandhi personality! We can be our own inspiration and our life is our message.

“My life is an indivisible whole, and all my activities run into one another..My life is my message”
..Mahatma Gandhi
“What Gandhiji thinks,what he feels, what he says and what he does are all the same. He was not only congruent with the principles he stood for. Not only did he have roots, he had a taproot, that plunged deep into the reservoir of timeless principles that govern life.”

28 comments:

shobha said...

Do we really see that Ramrajya? Day in and out we are cheated by many whom we believe as truly honest people. My experience doesn't allow me to believe anybody honestly though I try todo so. Sometimes I feel the ongoing flood situation throughout the state is the indication of the worst days ahead of us. But I am very optimistic person and carrying the hope that sooner or later definately Gandhi brand will become popular and we will enjoy the RAMARAJYAM. Thanks for your effort to create an awareness among people about the need of the day.

Jyothi said...

'Brand Gandhi', a very interesting idea Seetha garu! Unfortunately, 90% of peple would thing such ideas are good on paper than in practice.
The other day, when I called my dad and was talking to him about JP (Loksatta leader) ke I like this person's ideals and the way he talks with clarity and so much in depth knowledge and solutions to problems on each topic etc...my dad says yes..he talks great and works great...but then when someone goes to him and asks for help he would say go stand in line and your case will be heard when your turn comes...that is not useful to the common person..they want their needs to be satisfied or works to be done then...so in that case how ever great this person is...it is of no use to the ordinary man. So he will be willing to go to a person who would take a bribe and gets his problem solved.
Nevertheless, I would encourage 'Brand Gandhi' because to save our society from getting worse we need people with integrity. We need people who can be good examples to the next generation. Doesn't matter whether the whole society changes or not...actually I can say with certainity, in our life time it will not, but definitely it is worthwhile to dream of a society full of 'Brand Gandhi'...Ramaraj.

Seetha murty said...

Jyothi:
may be this Brand Gandhi might change the person behind the counter and make him work faster and sincere so that people do not have to ask Jaiprakash narayan or bribe a person or stand in long queues. We are always referring to people who stand in front of a counter and I am talking about people who are behind the counter.They too can change.

Seetha Murty said...

Shobha:
In the last 30 years people have been busy realizing their economic potential and had no time for continuity of a value system. I have a feeling that we have reached a basic level of contentment and now we can afford to usher back the values system which we strongly need to live in the age of wisdom.

Kanak said...

Ma'am,
really good idea however the question that arises is that in today's world, do the principles of truth and ahimsa really hold worth? I myself actually am not a gandhiwadi and don't rather agree with certain principles of his. however, everyone has diverse opinions. May this diversity remain forever.
Kanak

Ashok said...

yeh to char tarikh ko nahin tha. Baad mein aya hai. Paar badiya hai!

aishwarya said...

Mam u r absolutely right..........
for this world and the country there certainly must b a ray of hope.....
so why not that com through the father of the nation...
we all shuld imbibe the qualities, priniples and teachings of Gandhiji for a better society, a better india and a better world tooo......

Jyothi said...

Seetha garu, You touched the right point and I guess that is what JP also talks about. If we can bring a change in the working style of the educated people through 'Brand Gandhi' concept or any other means...at the grass roots level...where each one does his job efficiently and effectively and set examples for the others to follow, then probably one day there would be no need for a common person to seek any body's help to get his work done and would rather just get it done in the right way.

x th graders said...

ramrajya as a way of living, thats what we the acorns believe in...gandhiji is the father of our nation..but how many of them really remember him...???brand gandhi is a cool idea indeed...
aishwraya,raeesah and sravani

Anonymous said...

mam ,it was really interesting
Hemanth X a
varun X b
srujan X A

kranthi said...

mam i dont believe in all such principles but after reading the post i started thinking about it

really inspiring ideas

RUTVIK & AKHILESH X "C" said...

AS A BRAND GANDHI IS REQUIRED FOR A BETTER SOCIETY YOU ARE REQUIRED FOR SILVER OAKS.....
YOUR SINCERE STUDENTS

siddharth akhil nag X C said...

mam,
i think tht ahimsa wouldn't work in this current world.i think we all live in a world where a brand gandhi is encouraged.I think we all are are very lucky to such environment.“My life is an indivisible whole, and all my activities run into one another..My life is my message”.I loved this message a lot.

Apoorva and Kalyani said...

dear maam,
ram rajya is a difficult concept in today's world... we @ silver oaks are lucky to be growing up in an environment where brand Gandhi is encouraged..it is unfortunate that many of the people in the society donot have this upraisal.. but it is also a pity that due to the cunning mentality of the people.. they donot try to understand when some (eminent) people try to bring about awareness among the people through the best means..:)

sushmitha , vamshi said...

mam
it was an inspiring and envisioning article. the term brand needs to be redefined.

indraja ,lekha, sudha -10 B said...

maam , We hope your brand gandhi inspires everyone going through this blog .We appreciate you , for trying to bring consciousness among the society.

Mayura & Sruthi said...

Mam......
We really feel that this idea of "brand gandhi" is really great.Hope people wake up from their slumber and follow gandhi's principles.

SRILAXMI AND MANISHA said...

MAM THIS POST IS VERY NICE. WE WERE INSPIRED OF THIS POST AND LEARNT MUCH MORE ABOUT HARDWORKING PERSON. THIS POST WILL ENCOURAGE THE SOCIETY BRINGING A CHANGE

vineeth said...

BEAUTIFULLY SAID MAAM. WE NEED TO MAINTAIN CONGRUENCE IN OUR THOUGHTS,WORDS,ACTIONS AND BELIEFS. ONLY THEN RAMRAJYA CAN PREVAIL.BUT,WE R SURE THAT RAMRAJYA WILL COME INTO EXISTANCE SOON



VARUN,VINEETH,

krish said...

mam
its true to follow gandhigiri to change the society as it was told in munnabhai and ur blog.... as ghandiji's principles changed the mindsets of different people it may one day bring india to a pure state ..... and we as students must try to follow his principles to bring our mind and heart to a pure state which can be hard to accept .... we promise to try our level best to follow his principles at all times !!!

Pooja
Abhinaya
Vamshi krishna
X-A

UDAYA SREE, NEEHARIKA, MANORAMA, DURGA. said...

If only everyone were like gandhijis would india be free from corruption, poverty and disparities.

sesha sai, sravani, aneesha, rishita- 10 B said...

what we think is we are implementing the brand gandhi in our school. each student is developing into a whole some individual with a brand identity inculcating the seven habits of highly effective people and IB profiles.

keerthi m/s said...

i am writing this comment as to i am very moved with your article ma'am. your speech about individual worth is very good

varshitha,vinitha said...

dear mam

The article is very interacting and honestly speaking. Every word u wrote was exactly right .Definately Brand Gandhi will change people and it will become a great success.

tarun Xc said...

“My life is an indivisible whole, and all my activities run into one another..My life is my message”
..Mahatma Gandhi
“What Gandhiji thinks,what he feels, what he says and what he does are all the same. He was not only congruent with the principles he stood for. Not only did he have roots, he had a taproot, that plunged deep into the reservoir of timeless principles that govern life.” There are no words to express my feelings IT IS JUST FANTABULOUS. Being frank I'am a leader who THINKS ,FOLLOWS, ACTS THE SAME .Signing of this is tarun[ alexander].

mrudhulaaaaa said...

the most iteresting parah was the last one

meenakshi said...

Brand Levis, Brand Nike , Brand RBK ... Brand Gandhi - the most important and costly.

This post of yours is character building.

We make sure that we will follow the three principles to become a Brand Gandhi customer.

Tejitha and Meenakshi

Anonymous said...

MAM YOUR RIGHT . GANDHI HAS A BRAND IN HIMSELF.






BY VARUN &SRITEJ